The best AI visibility tools in 2026, compared honestly
AI engines now shortlist vendors before buyers ever reach a website, and a whole category of tools has emerged to measure it. This is our honest map of that category — including our own product and the cases where a rival is the better pick. Pricing as of August 2026; verify current rates on each site.
How to judge any tool in this category
Three questions separate the field: What does it measure? (mentions only, or the recommendation and citation levels that actually drive shortlists?) How does it handle randomness? (AI answers vary run to run — single-pass trackers report noise as news; repeat-run aggregation is the honest fix.) What do you get besides charts? (Someone still has to decide what to do.)
1. Treyci
$99–$999/mo, monthly · Best for: Teams that want a decision, not a dashboard
Yes — this is our own product on our own list, first, so read the rest skeptically and check every claim. Treyci tracks ChatGPT, Perplexity, Gemini, and Grok with three repeat runs per prompt monthly, scores every brand on mentioned/recommended/cited, stores every verbatim answer, and ships a written monthly brief. Two tabs: an executive view and a marketer's working view. Its bet is statistical honesty and simplicity over feature breadth.
2. Profound
~$499/mo Lite; enterprise $30k+/yr · Best for: Fortune 500 with a dedicated AEO owner
The category's enterprise heavyweight: agent analytics, conversation exploration, personas, regions, fact-checking, shopping modules, and serious funding. If your org has a full-time owner for AI visibility and enterprise procurement, Profound is the most complete platform available. Its weight is the trade-off — most mid-market teams use a fraction of it.
3. Peec AI
€75–€169/mo · Best for: Mid-market analytics teams
The fastest-growing challenger, with clean analytics, citation-source transparency, and coverage that includes Claude and AI Overviews. Continuous single-pass tracking at fair prices. Best for teams comfortable building their own prompt lists and drawing their own conclusions from dashboards.
4. Scrunch AI
~$100–$500/mo · Best for: Companies with engineering resources
Differentiated by going beyond monitoring: Scrunch serves AI-optimized page variants directly to crawlers. Powerful if you have the engineering capacity to implement it; overkill if you only need measurement.
5. AthenaHQ
$295/mo · Best for: Teams comfortable with automated content
YC-backed, with an action layer that auto-generates and publishes content plus GA4/Shopify integrations that connect visibility to revenue. The auto-publishing philosophy is the decision point: some teams love the leverage, others won't let a tool write to their domain.
6. Otterly.AI
$29–$189/mo · Best for: Solo marketers and small budgets
The lowest credible entry point in the category. Weekly single-run checks across ChatGPT, Gemini, Copilot, and Perplexity with change alerts. Monitoring only — no scoring depth or action layer — but an excellent first taste of AI visibility for $29.
Detailed head-to-heads
Treyci vs Profound · Treyci vs Peec AI · Treyci vs Otterly · Profound alternatives
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